Kerry-Anne MacDougall would once tell anyone who would listen that one day she’d own her own business.  When she finally launched Insight Marketing, she knew she was right where she was meant to be.

In 2004 after working with the QMJHL hockey team the PEI Rocket, Kerry-Anne moved to Fredericton NB where she had the privilege of working with Sport NB as their Director of Marketing and Events. In this position Kerry-Anne was the lead coordinator of the organization’s biggest fundraiser (one of Fredericton’s largest at the time) and executed a complete rebranding of the organization.

An Islander at heart, Kerry-Anne and her husband made their way back home and in 2008, Insight Marketing was launched.

Since then, Insight Marketing has grown significantly, assisting over 50 organizations from a variety of  sectors with their marketing.

Kerry-Anne is an active member of the Charlottetown Chamber of Commerce and is Vice President of the PEI Business Women’s Association.

When she is not working on or in her business, she can be found spending time with her family and chasing after her two children Will and Addie.

Rarely seen without a smile, Sarah MacInnis joined the Insight Marketing team in 2009. With a Marketing and Advertising diploma from Holland College under her belt, Sarah worked as a Special Event and Development Officer for the Queen Elizabeth Hospital Foundation for 4 years. After spending a year travelling, Sarah moved back home to PEI and in 2008 accepted a position at the University of Prince Edward Island’s Department of Advancement. 

While Sarah’s focus within Insight Marketing is to coordinate training and workshops, she also assists in executing many elements of the marketing plans, strategic plans and branding campaigns we have the pleasure of working on.