This is the stuff dreams are made of. Marketing that tells a story with such authenticity that people feel emotionally connected to it; spreading the word to everyone they come in contact with. I was recently “Screeched In”. For those of you who haven’t heard of this term, you’ve likely never been to Newfoundland because if you have, at least a million people would have insisted you do this. A screech in ceremony is as close to becoming a Newfoundlander as many of us will ever get. After the ceremony, you are then known as an “honorary Newfoundlander” which is … More

5 Rules for Growing Your Brand

April 16th, 2012 by Kerry Anne

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branding

Topic: Marketing

Have you ever met someone in person after connecting with them on Facebook or following them on Twitter and think ‘huh, that’s totally not what I expected”. Have you ever met a business owner in person after you’ve watched their TV commercials or heard their radio ads and felt they were totally different from how they seemed to be marketing themselves? What it commonly tells us is that someone isn’t living up to his or her brand story. Tsk Tsk. The development of a strong and authentic brand story has never been more important. In an age where consumers are … More

#SpreadTheGoodWord

March 14th, 2012 by Kerry Anne

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Topic: Uncategorized

As I was nosing – ahem I mean – researching on Twitter this AM, I came across an interesting tweet from my pal Paul Alan (@PEIPaulAlan) suggesting we #SpreadTheGoodWord about great customer experiences we have encountered. Cue light bulb moment. Rewind for just a second to a session I was asked to present yesterday on social media. A group of local business owners who were a tad agitated about the amount of people they see complaining about a variety of things online, including customer experiences. This is why they are skeptical about joining social media (topic all in of itself … More

Lessons from a 3 Year Old

March 2nd, 2012 by Kerry Anne

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marketing

Topic: Marketing

My 3 year old never fails to surprise me. She’s as stubborn as all get out, determined to the point of recklessness and often times just down right impossible. She must get it from her father. She also has the ability to stop me in my tracks, teaching me the most valuable lessons when I least expect it. For instance, I was getting her dressed for school the other day and she had her mind set on wearing this itty bitty summer t-shirt with a watermelon on it. After telling her umpteen times that it was 40 below out and … More

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Author Archives: Kerry Anne

Bologna, Rum, Cod and Marketing?

5 Rules for Growing Your Brand

#SpreadTheGoodWord

Lessons from a 3 Year Old