You just never know…

In the last two days I have come in contact with two business owners who quite simply, could have been a lot nicer. In each case I was not a current client or customer but someone who crossed paths with them in a third party situation. While I was not in the process of hiring them or buying from them in that moment, their actions toward me have since impacted the way I speak about them to others. Remember, marketing comes in all shapes and sizes. I often hear people say they can’t financially afford the investment of marketing. I … More

The Obsession With ROI

It’s true; I have a strong interest in social media. I love to talk about it, learn about it, utilize it and educate others on it. When I’m offline for any amount of time, I get a little jittery – but that’s a discussion for another time. I’m also very honest in telling people that social media and I have a love hate relationship on a day-to-day basis. I love it because I’ve seen it do great things for so many. I find it incredibly frustrating because most people have such unrealistic expectations for it. Including this wide spread obsession with being … More

How to eat an elephant . . .

How Do You Eat An Elephant? As a business owner, project manager, event planner or in simple everyday life, we are often so overwhelmed with how much there is to do, we choose to do nothing at all. The project is so big, the mandate so huge, the goals so lofty – how and where do we start?  Better still, how do we stay motivated when the end doesn’t appear to be in sight? Often, it can feel like you’re trying to “eat an elephant”. Trying to devour something so huge that at first glance it just seems unmanageable. So, … More

Our Story…

Kerry Anne: I always knew I’d one day own my own business. I briefly considered the possibility of starting a marketing business (my education and professional background was in marketing) but I just wasn’t sure. Soon after the idea came about I began noticing just how many smart, capable business owners appeared to be struggling with their marketing; each just as frustrated as the next with the process. I saw how they could benefit from a personable marketing consultant with a jargon-free, practical and affordable approach to marketing. Maybe this really was a great place to start my journey as … More