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	<title>Insight Marketing</title>
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	<link>http://insightmarketingpei.com</link>
	<description>practical, affordable, effective</description>
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		<title>Bologna, Rum, Cod and Marketing?</title>
		<link>http://insightmarketingpei.com/2012/bologna-rum-cod-and-marketing/</link>
		<comments>http://insightmarketingpei.com/2012/bologna-rum-cod-and-marketing/#comments</comments>
		<pubDate>Fri, 18 May 2012 13:41:18 +0000</pubDate>
		<dc:creator>Kerry Anne</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Communications]]></category>

		<guid isPermaLink="false">http://insightmarketingpei.com/?p=550</guid>
		<description><![CDATA[This is the stuff dreams are made of. Marketing that tells a story with such authenticity that people feel emotionally connected to it; spreading the word to everyone they come in contact with. I was recently “Screeched In”. For those of you who haven’t heard of this term, you’ve likely never been to Newfoundland because if you have, at least a million people would have insisted you do this. A screech in ceremony is as close to becoming a Newfoundlander as many of us will ever get. After the ceremony, you are then known as an “honorary Newfoundlander” which is &#8230; <a href="http://insightmarketingpei.com/2012/bologna-rum-cod-and-marketing/" class="more-link">More</a>]]></description>
		<wfw:commentRss>http://insightmarketingpei.com/2012/bologna-rum-cod-and-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hitting the Bull&#8217;s Eye</title>
		<link>http://insightmarketingpei.com/2012/hitting-the-bulls-eye-target-marketing/</link>
		<comments>http://insightmarketingpei.com/2012/hitting-the-bulls-eye-target-marketing/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 18:20:56 +0000</pubDate>
		<dc:creator>Dawn</dc:creator>
				<category><![CDATA[Non Profit]]></category>
		<category><![CDATA[Communications]]></category>

		<guid isPermaLink="false">http://insightmarketingpei.com/?p=524</guid>
		<description><![CDATA[I want my message to reach “everyone”. Does that sound familiar? Whether you are a company trying to sell a product or an organization wanting to get a message out, your ultimate desire is to let everyone know about it. A lot of my work has been with non-profit or government organizations trying to educate the public about an issue – don’t smoke, get active, buy local, go green, etc. Would everyone benefit from this information? Absolutely. Is the goal to make sure everyone knows about this important message? Yes. Can we do that with one strategy? Absolutely not! Can &#8230; <a href="http://insightmarketingpei.com/2012/hitting-the-bulls-eye-target-marketing/" class="more-link">More</a>]]></description>
		<wfw:commentRss>http://insightmarketingpei.com/2012/hitting-the-bulls-eye-target-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>5 Rules for Growing Your Brand</title>
		<link>http://insightmarketingpei.com/2012/5-rules-to-follow-when-growing-your-brand/</link>
		<comments>http://insightmarketingpei.com/2012/5-rules-to-follow-when-growing-your-brand/#comments</comments>
		<pubDate>Mon, 16 Apr 2012 17:29:25 +0000</pubDate>
		<dc:creator>Kerry Anne</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://insightmarketingpei.com/?p=502</guid>
		<description><![CDATA[Have you ever met someone in person after connecting with them on Facebook or following them on Twitter and think ‘huh, that’s totally not what I expected”. Have you ever met a business owner in person after you’ve watched their TV commercials or heard their radio ads and felt they were totally different from how they seemed to be marketing themselves? What it commonly tells us is that someone isn’t living up to his or her brand story. Tsk Tsk. The development of a strong and authentic brand story has never been more important. In an age where consumers are &#8230; <a href="http://insightmarketingpei.com/2012/5-rules-to-follow-when-growing-your-brand/" class="more-link">More</a>]]></description>
		<wfw:commentRss>http://insightmarketingpei.com/2012/5-rules-to-follow-when-growing-your-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>#SpreadTheGoodWord</title>
		<link>http://insightmarketingpei.com/2012/spreadthegoodword/</link>
		<comments>http://insightmarketingpei.com/2012/spreadthegoodword/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 13:02:06 +0000</pubDate>
		<dc:creator>Kerry Anne</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://insightmarketingpei.com/?p=499</guid>
		<description><![CDATA[As I was nosing – ahem I mean &#8211; researching on Twitter this AM, I came across an interesting tweet from my pal Paul Alan (@PEIPaulAlan) suggesting we #SpreadTheGoodWord about great customer experiences we have encountered. Cue light bulb moment. Rewind for just a second to a session I was asked to present yesterday on social media. A group of local business owners who were a tad agitated about the amount of people they see complaining about a variety of things online, including customer experiences. This is why they are skeptical about joining social media (topic all in of itself &#8230; <a href="http://insightmarketingpei.com/2012/spreadthegoodword/" class="more-link">More</a>]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Lessons from a 3 Year Old</title>
		<link>http://insightmarketingpei.com/2012/lessons-from-a-3-year-old/</link>
		<comments>http://insightmarketingpei.com/2012/lessons-from-a-3-year-old/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 00:04:03 +0000</pubDate>
		<dc:creator>Kerry Anne</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://insightmarketingpei.com/?p=485</guid>
		<description><![CDATA[My 3 year old never fails to surprise me. She’s as stubborn as all get out, determined to the point of recklessness and often times just down right impossible. She must get it from her father. She also has the ability to stop me in my tracks, teaching me the most valuable lessons when I least expect it. For instance, I was getting her dressed for school the other day and she had her mind set on wearing this itty bitty summer t-shirt with a watermelon on it. After telling her umpteen times that it was 40 below out and &#8230; <a href="http://insightmarketingpei.com/2012/lessons-from-a-3-year-old/" class="more-link">More</a>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Social Media Podcast</title>
		<link>http://insightmarketingpei.com/2012/social-media-podcast/</link>
		<comments>http://insightmarketingpei.com/2012/social-media-podcast/#comments</comments>
		<pubDate>Mon, 27 Feb 2012 14:28:47 +0000</pubDate>
		<dc:creator>Kerry Anne</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://insightmarketingpei.com/?p=482</guid>
		<description><![CDATA[Thanks to my pal Paul Alan (@PEIPaulAlan), I&#8217;m hooked on Podcasts. He called one day and asked if I&#8217;d be interested in doing one for his website www.PEISocialMEdia.com. I reluctantly said yes and I&#8217;m happy I did. Hear our discussion on social media strategies by clicking below. Thanks Paul!]]></description>
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		<slash:comments>0</slash:comments>
<enclosure url="http://www.peisocialmedia.com/wp-content/uploads/2012/PEISM/PEISM_02_KerryAnnMacDougall_SocialMediaStrategies.mp3" length="9579574" type="audio/mpeg" />
		</item>
		<item>
		<title>Contagion</title>
		<link>http://insightmarketingpei.com/2012/contagion/</link>
		<comments>http://insightmarketingpei.com/2012/contagion/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 18:59:30 +0000</pubDate>
		<dc:creator>Kerry Anne</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://insightmarketingpei.com/?p=474</guid>
		<description><![CDATA[As a business owner, emotions run high. There are days that leave you feeling like you&#8217;re on top of the world and days when you wonder how you&#8217;re going to handle everything being thrown your way. This following post really resonated with us here and I wanted to share it. Mark Binns is a marketer and entrepreneur (brother in law of our very own Dawn Binns) and Chief Marketing Officer at Mobio INsider (www.mobio.net) in Vancouver. This is Mark&#8217;s post: Have I mentioned that it is all about people? I have a very successful young friend in Toronto named Bill. &#8230; <a href="http://insightmarketingpei.com/2012/contagion/" class="more-link">More</a>]]></description>
		<wfw:commentRss>http://insightmarketingpei.com/2012/contagion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Woo hoo! We&#8217;re Hiring!</title>
		<link>http://insightmarketingpei.com/2012/woo-hoo-were-hiring/</link>
		<comments>http://insightmarketingpei.com/2012/woo-hoo-were-hiring/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 13:36:31 +0000</pubDate>
		<dc:creator>Kerry Anne</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://insightmarketingpei.com/?p=470</guid>
		<description><![CDATA[Insight Marketing is seeking a motivated and passionate professional to join our growing (and super fun) team! If you are creative and enjoy developing and implementing marketing, social media and communications strategies, then this just might be the position for you. As a marketing assistant you will work closely with project leads to conduct research, draft reports as well as schedule and implement tactics to support client needs.  In addition to having an educational background in marketing or communications, you must be client oriented, organized, have experience with project management and have excellent written and editorial skills. If this sounds &#8230; <a href="http://insightmarketingpei.com/2012/woo-hoo-were-hiring/" class="more-link">More</a>]]></description>
		<wfw:commentRss>http://insightmarketingpei.com/2012/woo-hoo-were-hiring/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Networking Nerves? Join the Club!</title>
		<link>http://insightmarketingpei.com/2012/networking-nerves-youre-not-alone/</link>
		<comments>http://insightmarketingpei.com/2012/networking-nerves-youre-not-alone/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 13:21:40 +0000</pubDate>
		<dc:creator>Kerry Anne</dc:creator>
				<category><![CDATA[Networking]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://insightmarketingpei.com/?p=457</guid>
		<description><![CDATA[For some, the idea of networking is nothing short of terrifying. Initiating and maintaining a conversation with, in many cases, a complete stranger is seen as about as enjoyable as a root canal. As painful as it may seem, the reality for most of us remains, networking is a necessity required to grow in our professional positions. I personally relied on friends and food to get me through a networking event. Frightened at the thought of saying the wrong things, not having the “right answers” and just looking all around awkward, I stuck pretty close to my comfort zone. While &#8230; <a href="http://insightmarketingpei.com/2012/networking-nerves-youre-not-alone/" class="more-link">More</a>]]></description>
		<wfw:commentRss>http://insightmarketingpei.com/2012/networking-nerves-youre-not-alone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You just never know&#8230;</title>
		<link>http://insightmarketingpei.com/2011/a-reminder-to-business-owners/</link>
		<comments>http://insightmarketingpei.com/2011/a-reminder-to-business-owners/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 19:06:33 +0000</pubDate>
		<dc:creator>Kerry Anne</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://insightmarketingpei.com/?p=439</guid>
		<description><![CDATA[In the last two days I have come in contact with two business owners who quite simply, could have been a lot nicer. In each case I was not a current client or customer but someone who crossed paths with them in a third party situation. While I was not in the process of hiring them or buying from them in that moment, their actions toward me have since impacted the way I speak about them to others. Remember, marketing comes in all shapes and sizes. I often hear people say they can’t financially afford the investment of marketing. I &#8230; <a href="http://insightmarketingpei.com/2011/a-reminder-to-business-owners/" class="more-link">More</a>]]></description>
		<wfw:commentRss>http://insightmarketingpei.com/2011/a-reminder-to-business-owners/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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