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Insights Blog

Contagion

by Kerry Anne
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Topic: Uncategorized

As a business owner, emotions run high. There are days that leave you feeling like you’re on top of the world and days when you wonder how you’re going to handle everything being thrown your way. This following post really resonated with us here and I wanted to share it. Mark Binns is a marketer and entrepreneur (brother in law of our very own Dawn Binns) and Chief Marketing Officer at Mobio INsider (www.mobio.net) in Vancouver. This is Mark’s post: Have I mentioned that it is all about people? I have a very successful young friend in Toronto named Bill. … More

Woo hoo! We’re Hiring!

by Kerry Anne
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Topic: News

Insight Marketing is seeking a motivated and passionate professional to join our growing (and super fun) team! If you are creative and enjoy developing and implementing marketing, social media and communications strategies, then this just might be the position for you. As a marketing assistant you will work closely with project leads to conduct research, draft reports as well as schedule and implement tactics to support client needs.  In addition to having an educational background in marketing or communications, you must be client oriented, organized, have experience with project management and have excellent written and editorial skills. If this sounds … More

Networking Nerves? Join the Club!

by Kerry Anne
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Topic: Networking

For some, the idea of networking is nothing short of terrifying. Initiating and maintaining a conversation with, in many cases, a complete stranger is seen as about as enjoyable as a root canal. As painful as it may seem, the reality for most of us remains, networking is a necessity required to grow in our professional positions. I personally relied on friends and food to get me through a networking event. Frightened at the thought of saying the wrong things, not having the “right answers” and just looking all around awkward, I stuck pretty close to my comfort zone. While … More

You just never know…

by Kerry Anne
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Topic: Uncategorized

In the last two days I have come in contact with two business owners who quite simply, could have been a lot nicer. In each case I was not a current client or customer but someone who crossed paths with them in a third party situation. While I was not in the process of hiring them or buying from them in that moment, their actions toward me have since impacted the way I speak about them to others. Remember, marketing comes in all shapes and sizes. I often hear people say they can’t financially afford the investment of marketing. I … More

The Obsession With ROI

by Kerry Anne
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Topic: Uncategorized

It’s true; I have a strong interest in social media. I love to talk about it, learn about it, utilize it and educate others on it. When I’m offline for any amount of time, I get a little jittery – but that’s a discussion for another time. I’m also very honest in telling people that social media and I have a love hate relationship on a day-to-day basis. I love it because I’ve seen it do great things for so many. I find it incredibly frustrating because most people have such unrealistic expectations for it. Including this wide spread obsession with being … More